About

“Want to” Accounting Services

“Want to” Accounting Services turn traditional CPA services on their head. The focus is on developing and analyzing your marketing and sales budget rather than focusing on accounting and taxes.

Accounting and taxes are important, but only if you have sales, profits, and cash flow.

• Budgeting is the Plan. This starts with your marketing efforts and how those efforts will drive sales over the coming periods.
• Accounting is the Measurement. Keeping track of the progress towards realizing your plan. These details feed back into your budget letting you know where changes should be made.
• Taxes, because we have to. Minimizing taxes is a good thing. But remember, rich people pay more taxes than poor people. Focusing on increased sales, profits, and cash flow is far more productive than worrying about taxes.

“Want to” Accounting Services are needed in today’s everchanging marketplace.

Advances in technology have increased the competitiveness of the marketplace for all businesses. The good news is you can sell your product or service just about anywhere in the world; the bad news is that anyone in the world can sell their product anywhere, which includes selling in your market as a competitor.

Now more than ever, laser sharp focus is required to define and meet your business goals.

And, in one form or another, the goal of your business is to make money. Money is how you pay employees, rent, vendors, for future investments, and yourself.

This “new economy” requires readily available, up-to-date, and actionable information. But more importantly, it requires your business to be uniquely situated in the marketplace.

It requires the development and implementation of a revenue plan. (Also known as marketing.)

The key for most businesses is being able to move the needle towards increased profitability and increased cash in the bank.

• The best way to increase profitability and cash is to increase sales.
• The best way to increase sales is to improve the effectiveness of your marketing.
• The best way to improve the effectiveness of your marketing is to measure and compare your marketing efforts to changes in sales.

Here is what I have learned over the last 17 years:

1. Marketing is not advertising, and advertising is not marketing. Marketing is the creation of a plan and taking action to increase sales, profits, and cash in the bank. It’s about trying new things, testing whether they work, and learning about your business, your products or services, and your customers.
2. A Unique Selling Proposition (USP) is mandatory for your business and for each of your services or products. This is the “Mafia Offer”; the offer your customers can’t refuse. It is your unique position in the marketplace. It defines and clarifies what specific problem your product or service solves for your customers. It requires digging deep into the psyche of your client or customer. It is about them, not you.
3. Develop metrics to analyze the effectiveness of your marketing in producing sales, profits, and cash. To do this, here are some things you need to know about your business:
   • Dollars spent on each marketing channel (Google Ads, Radio, Facebook, etc.)
   • The number of leads provided by each marketing channel.
   • Marketing cost per lead. Your marketing is more effective if it results in more leads for the same or less amount of dollars spent.
   • Customers per month, both repeat and new. Consider the life-time value of a customer and the amount you’re willing to spend to acquire a new customer.
   • The number of products or services sold per month. Discover which product or service is hot, and which is not. Uncover why a product is hot. Determine what type of customer likes which type of product.
   • Customer Acquisition Cost. This metric is critical to knowing if your marketing is producing a positive ROI.
   • Average customer sale. Critical to determining the life-time value of a customer. Does a certain type of customer spend more on average? This may be your target audience.
   • Return on Investment (ROI). If for every $1 you spend on marketing results in sales of $5, and total cost per sale is $3, then you have a profit machine. Keep what is producing positive ROI and eliminate the negative.

“Want to” Accounting Services are a revolutionary change in what you expect from a CPA, and it is NOT for everyone.

Instead of only minimizing tax and recording transactions, “Want to” Accounting Services focus on providing the data and analysis needed to improve sales, profitability, and cash flow. This takes hard work, planning, making tough decisions, and potentially facing some hard realities regarding your business.

To learn more about  “Want to” Accounting Services, CLICK HERE.

Or send an email using the form below if you have questions or need help.